Introduction to Digital Marketing:

• Overview of digital marketing channels (SEO, social media, email, content marketing, PPC).

• Importance of digital marketing for businesses in a digital economy.

Developing a Digital Marketing Strategy:

• Setting marketing goals and understanding target audiences.

• Creating customer personas and mapping the customer journey.

Search Engine Optimization (SEO):

• Basics of on-page and off-page SEO.

• Understanding keywords, content optimization, and link building.

Social Media Marketing:

• Leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.

• Best practices for social media engagement and ads.

Content Marketing:

• Developing engaging content for blogs, videos, and infographics.

• Content distribution strategies and storytelling techniques.

Email Marketing:

• Building email lists and creating effective email campaigns.

• Understanding email analytics and optimization for better results.

Pay-Per-Click (PPC) Advertising:

• Introduction to Google Ads and social media advertising.

• Budgeting and targeting for ad campaigns.

Web Analytics and Performance Monitoring:

• Introduction to tools like Google Analytics.

• Measuring ROI and refining digital marketing strategies.